Śnieżka and MAGNAT winning the Superbrands title again!
MAGNAT and Śnieżka, two renowned and respected brands dedicated to interior decoration and finishing, available in the Polish market, have been awarded the prestigious Superbrands title in the 2015/16 ranking. This honourable distinction is awarded to the brands that have attained a strong market position and enjoy much trust from customers.
Śnieżka and MAGNAT have been rewarded in the “House redecoration and finishing/paints and varnishes” category. Śnieżka has again been granted two prestigious titles: Superbrands 2015/2016 and Created in Poland Superbrands 2015/2016. MAGNAT takes pride in being once again awarded the Created in Poland Superbrands title. It is granted only to the brands of Polish origin which have a good market standing and a positive image in the domestic market. Both titles send an important message to consumers, regarding both the quality and trust the two brands enjoy.
– For many years the brands and products included in our portfolio have received great trust from both consumers and experts. This has been confirmed by numerous awards, certificates and titles, such as the Superbrands, which they receive each year – says Łukasz Dobrowolski, Marketing Director in the Paints and Varnishes Factory Śnieżka SA – The positive image of Śnieżka and MAGNAT in the eyes of consumers, who perceive those brands as both trust-worthy and commendable, is the value that we can hardly overestimate. We will therefore use our best endeavours to uphold this image and to let these brands continue to set the highest standards in their product category – he adds.
The Superbrands is a global organisation that has operated for over 20 years in 80 countries in the world. Its objective is to promote the branding idea by identifying, rewarding and presenting real market tycoons that owe their spectacular success to the benefits they offer. All significant brands available in a given market are scrutinised in the evaluation process and this year over 2,300 consumer brands have been put under the microscope. They were assessed by 15,000 consumers and 40 industry experts.
The Śnieżka and MAGNAT brands, owned by Paints and Varnishes Factory Śnieżka SA, offer high quality paints and structural paints, intended for interior decoration, along with other solutions in the field of construction chemicals. They guarantee outstanding quality of workmanship and provide a wide selection of products and colours.